Christopher Moulton, a student in the Advanced Diploma in Human Resources Program at the Nova Scotia Community College facilitated a breakfast round table discussion as part of his Internship with Marathon Human Resources Consulting Group Limited.
This is a summary of the discussion and some pointers on writing job ads to attract the best candidates and to:
1. cut down on prescreening time?
2. attract the right candidates?
• Job ads should attract ATTENTION, hold a person’s INTERIST, generate a DESIRE to apply, and inspire ACTION to apply for the position.
• A job ad is an opportunity for you to tell your story, and to market your organization and position to a target audience.
Discussion and Consensus
• Encourage your staff to help search for candidates. Consider using incentives to encourage your staff to find candidates. Your staff can be one of your most valuable assets because they are likely a good fit for your organization, and are probably friends with likeminded people. Be careful that don’t hire too many likeminded people as it can lead to stagnation of ideas or innovation.
• Focus your ad on the reader!
• Produce a job ad that is geared towards the type of applicants that you want to attract. It is better to spend more time on few applications that are high quality and unique than to spend time on numerous applications that do not fit the job.
• Trying to use a specific format with the goal of encouraging quality resumes is not necessarily intuitive, and may be limiting to producing a quality job advertisement.
• It is important to clearly define the role. You want to give the candidate enough information to understand the job, the job’s requirements, and to generate applications from qualified candidates. Too much information may result in an Ad that is too broad and not well defined; too little information may bring a broad range of applicants.
• Only use web platforms that are difficult to format and categorize if it is unavoidable. You could provide feedback to the web service to help the platform become more user friendly.
• Use industry standard keywords to specifically describe the position, job requirements, job descriptors, duties and responsibilities, benefits, etc. The more relevant the key words are, the more likely that your job ad will appear on a search engines. Try not to use key words that are too broad or your ad may be lumped in with many unrelated results.
• Online use multiple platforms, your company website, social media, services that can reach your preferred candidate.